TAYLORMADE GOLF COMPANY INTRODUCES ALL-NEW P·790 IRONS, BUILDING ON THE ACCLAIMED FRANCHISE OF PLAYER’S DISTANCE IRONS

Following the resounding global success of one of the best-selling iron franchises in company history, TaylorMade Golf, an industry leader in product innovation, technology and performance, today announces the third generation of the P·790 irons.

A pioneer in the player's distance iron category, P·790 are built on a foundation of performance and elegance. Delivering power, distance and feel in a package that appeals to a wide range of players. To tackle the task of improving one of the most successful irons in recent history, engineers began by redeveloping the technology that sits at the center of it all.

Chris Trott (@TrottieGolf) details the new look, feel and performance of the P·790 irons, now powered by SpeedFoam air.

The all-new SpeedFoam Air, an ultralight urethane foam inside the forged hollow body construction, is 69% less dense than the prior generation. In a world where minor adjustments can lead to major results, the switch to SpeedFoam Air accounts for significant weight savings – an average of 3.5g in respective irons. The change allows for a substantial redistribution of mass to lower CG placement and improved launch properties. Furthermore, it unlocked access to the thinnest face in P·790 history and allowed for the creation of an intelligent sweet spot.

"SpeedFoam Air is the heartbeat of the new P·790 irons. The development of this lightweight urethane material allowed us to strategically reconstruct the iron head to promote optimal launch conditions and a sweet spot that covers the most common strike points on the face."

- Matt Bovee, Product Creation, Irons

P·790 iron heads are crafted from an 8620 carbon steel that maintains strength and durability while allowing for a new thin-walled design – adding to the overall weight-saving benefits of SpeedFoam Air. This reengineered Forged Hollow Body Construction pairs with a responsive 1.5mm forged 4140 steel L-Face to promote supreme flexibility, fast ball speeds and distance while upholding a premium forged feel.

The company's iron development team charted data from thousands upon thousands of golf shots and determined the most common impact points on the iron face. Utilizing this data, engineers strategically shaped and positioned the sweet spot to capture more of those shots. Results include measurable upticks in ball speed and distance compared to the prior generation. Overall, the sweet spot has been better aligned with center face to naturally provide performance where golfers need it the most.

The 2021 P·790 contains much of the DNA that has made this a dynamic iron franchise for more than five years. Heavy tungsten weighting, up to 31g in an individual iron head, is strategically positioned to deliver both stability and forgiveness. The patented Thru-Slot Speed Pocket™ continues to provide increased face flexibility while preserving ball speed and distance on low face strikes.

Clean and classic aesthetics complete the look of this artfully designed iron. Symmetrical lines and traditional shaping create a look that's cohesive with the full P·700 Series – making P·790 the ideal pairing for combo sets with P·770, P·7MC and even P·7MB in some cases.

P·790 UDI

Complementing the P·790 irons is the P·790 UDI, a forged driving iron designed with Tour-inspired shaping and incorporating proven TaylorMade technologies such as the Thru-Slot Speed Pocket™ and Forged Hollow Body Construction with a new thin-walled design. Like the other irons in the set, the P·790 UDI is powered by the all-new SpeedFoam™ Air and is constructed of a soft, 8620 carbon steel body combined with a high strength forged 4140 carbon steel face.

It features the same intelligent sweet spot that positions performance precisely where golfers need it the most. The head design promotes low spin shots with a piercing trajectory and is built for golfers who want control without sacrificing distance.