Furthering the Story of Performance, Feel, and Innovation: TaylorMade Introduces All-New Player Preferred P·770 and P·7CB Irons

CARLSBAD, Calif. (July 31, 2024) – TaylorMade Golf Company, an industry leader in technology and innovation, announces the latest additions to the P·Series family with the release of P·770 and P·7CB irons. These players irons represent the next chapter in the P·Series story of delivering unparalleled performance, feel and consistency that P·Series irons are known for. 

Tour Feedback and Design Inspiration 

Tour feedback and exhaustive analysis led to the creation of a compact, clean profile in both the P·770 and P·7CB clubheads. 

While both P·770 and P·7CB irons have the profile of a players iron with their thin top line and smaller blade, golfers will notice a significantly thinner, more compact shape in P·7CB. Regardless of which irons golfers choose, they will benefit from a look that exudes confidence, control, and precision that discerning ball strikers rely on. At the same time, the tried-and-true performance benefits of P·Series irons live on. 

In the P·770 irons, a modified leading edge encourages both consistent shot shaping and clean turf interaction. 

The sole camber and progressive bounce profile of each P·7CB iron ensures consistent turf interaction throughout the bag. To date in 2024, Rory McIlroy won with a P·7CB 4iron in his bag at the Wells Fargo Championship, and Collin Morikawa has had a P·7CB 4-iron in his bag for his top-five finishes at The Masters, PGA Championship and The Memorial. Morikawa additionally added P·7CB 5-PW to the bag at the Scottish Open and Open Championship for better turf interaction in the firm links conditions. Tommy Fleetwood played the P·7CB 3-iron at the Scottish Open and the Open Championship. 

Pure Feel and Feedback 

Both P·770 and P·7CB irons are strategically engineered to provide golfers exceptional feel. 

P·770 irons utilize players forged construction to deliver pure feel at impact as well as exacting sound, responsiveness, and feedback. 

“We’ve done a lot of work to fine-tune the feel of the new P·770. This is the ideal iron for the player that needs some forgiveness and performance benefits but doesn’t want to sacrifice any feel or control. In my opinion, this is our most forgiving, best feeling P·770 to date.” – Matt Bovee, Global Category Director – Irons and Wedges 

P·7CB irons are crafted using our Compact Grain Forging and 2,000 tons of pressure to create the purest feeling, most responsive 1025 soft carbon steel possible. 

Consistent Shot Making Throughout the Bag 

Consistency continues to be a keynote performance feature in the P·Series family. Both the P·770 and P·7CB irons incorporate precision milled faces and grooves that promote consistent launch and spin for optimal trajectory and distance control. 

TaylorMade’s FLTD CG is a prominent component in P·770 irons. It positions the CG lower in the long irons and progressively higher in the short irons to foster ideal launch conditions with each individual club. 

Additionally, an updated tungsten weight and a slightly wider sole ensure consistent flight in the short and mid irons, while making the long irons easy to launch and exceptionally forgiving. 

P·7CB irons have a constant CG that gives players confidence knowing that every single shot is going to leave the club in a predictable window with the right amount of spin for precision shot shaping. 

“We designed the P·7CB with the better player in mind.  In working with these players directly they told us, ‘give me precision, give me forgiveness, give me consistency, but do it in a compact head shape.’  The new P·7CB delivers a combination of feel and forgiveness in compact shape beyond anything TaylorMade has created in the past.” – Matt Bovee, Global Category Director – Irons and Wedges   

Pricing, Specifications and Availability 

Both P·770 and P·7CB irons are available for pre-order beginning July 31 and available at retail starting Sept. 6 with an RRP of $399.99 NZ per iron.