Designed by Women, For Women: TaylorMade Introduces Kalea Gold Premium Women’s Line

Clayton, Victoria. (August 20, 2024) – TaylorMade Golf Company, an industry leader in technology and innovation, introduces the all-new Kalea Gold women’s line. Building on the groundbreaking design of Kalea Premier, every piece of equipment in Kalea Gold was designed with premium components and proven TaylorMade technologies to help women of all abilities play better golf. No matter if they’re learning the game or vying for their Club Championship, Kalea Gold elevates the experience for women golfers from tee to green.

“We decided to name this line Kalea Gold because we wanted to set the gold standard with our second premier women’s line. We’re building on the momentum of Kalea Premier to create a premium product line through design, technology, and performance. The most important part of the DNA of this product is that it’s designed by women, for women. Kalea Gold represents a new and
fresh way of thinking about women’s golf club design.” - Michelle Penney, Principal Engineer, Product Development

For the first time, Kalea Gold will be fully customizable and the Driver, woods, rescues, irons, putter and bag will all be available to order individually. See pricing and availability below for more details.

Kalea Gold will also be available as a 10-piece set with stylish matching cart bag. So, whether you’re a seasoned golfer or just starting out, Kalea Gold offers women style and customizable performance their golf game deserves.

Designed by Women for Women

In creating Kalea Gold, TaylorMade engineers and designers identified the critical role input from women would play in the design process. That’s why they enlisted four distinct cohorts of women golfers for their feedback.

The first was the TaylorMade Women’s Advisory Board. This group is comprised of female golf industry professionals located across Europe that represent specific niches like teaching, club fitting, and even women’s golf travel. Together, these women were able to give TaylorMade teams expert feedback on what both they and their female clients liked and didn’t like.

The second group was the TaylorMade Women’s Golf and Social Club. Consisting of TaylorMade employees, these women were able to provide real-time, organic feedback on everything from colours incorporated into the design to the grips on each club.

Lastly, women’s data-driven and perception test panels and online reviews from Kalea Premier helped guide the vision of what Kalea Gold would ultimately become.

In analyzing feedback from these groups of women, TaylorMade engineers and product creation teams found that two main priorities rose to the top: cosmetics and performance. Cosmetically, women overwhelmingly advocated for a departure from the soft, pastel colours that are often found in women’s clubs. Instead, they preferred elegant colours like white, blue and gold that are found in
Kalea Gold.

From a performance standpoint in testing, women found the Kalea Gold clubs to be lightweight, forgiving, and high-performing.

Through this process, TaylorMade teams gained a keen understanding of who the Kalea Gold consumer truly is. While some women were purchasing Kalea Gold as their first set of clubs, a significant portion were making the change to the Kalea Gold line for their second or even third set of new equipment. It became clear early on that Kalea Gold showed tangible benefits for women of all abilities.

Designed for More Speed and More Distance

The Kalea Gold driver utilizes Carbonwood ™ construction throughout the clubhead. This allows for mass to be strategically placed within the head to increase energy transfer, optimize launch, and maximize distance, all while providing the utmost forgiveness and stability.

Mass optimization also allows for the addition of a 2° loft sleeve and a TSS weight for precision tuning.

Optimized Performance

Kalea Gold fairway woods feature a wrapped carbon crown with an elegant look that provides a confidence-inspiring contrast with the ball at address. Here again, the use of ultralightweight carbon enhances launch conditions, speed and forgiveness.

The Speed PocketTM and Inverted Cone face minimize the downrange miss on off-center strikes. The addition of a TSS weight allows for optimized tuning here as well.

Precision Performance

Both the Speed Pocket and Inverted Cone in the face of the Kalea Gold RescueTM provide an extra layer of forgiveness. Additionally, the carbon crown lowers the CG for enhanced launch and spin.

Forgiveness and Control

Kalea Gold irons utilize Cap Back™Design which works in tandem with the Speed Pocket to maximize launch and forgiveness. They also feature an ECHO® Damper that promotes better sound and overall feel. The optimized face in each iron is engineered to increase COR for faster ball speeds.

Visually, the top lines of Kalea Gold irons are thinner than those of Kalea Premier providing a sleeker, cleaner look in the playing position.

Kalea Gold iron lofts are stronger than Kalea Premier to help improve gapping. The irons have a progressive upright lie angle that aids in draw bias.

Tour Proven Spider Technology

The Kalea Gold putter uses Spider S construction and multi-material design to increase MOI and stability while aiding in alignment. Its blue body, grey TruePath Alignment, and gold trailing edge provide the perfect contrast against both the ball and green.

Style and Function

Premium construction and attention to detail don’t stop with Kalea Gold clubs. The headcovers and bag are in line with the Kalea Gold theme with their white, gold, grey and blue designs.

Pricing and Specifications

Kalea Gold will be available for preorder from the 20th of August and in stores from the 6th of September.

The 10-piece set includes a driver, 5-wood, 6-Rescue™, 7-iron through pitching wedge, sand wedge, putter, and cart bag with an RRP of $3,999. The Kalea Gold driver comes in a loft 13.5° (RH & LH) with a 44” Kalea Gold Ultralight Graphite 40-L shaft and a SuperStroke Traxion Tour Navy/White 37g grip

Fairway woods are ordered in: RH & LH 3-wood (16°), 5-wood (20°) All fairway woods come stock with the same shaft and grip as the driver.

Kalea Gold Rescue clubs are available in RH & LH lofts of , 27°, 31° Rescue clubs come with the stock Kalea Gold Ultralight 40-L shaft and SuperStroke Traxion Tour Undersize 37g grip. The iron offerings is available 6-PW, and SW with the same shaft and grip.
per club.

The RH & LH Spider Tour S L-Neck putter is 33” long, has a loft of 3°, and head weight of 365g. The stock shaft is the Kalea Gold Graphite Putter 70, and the stock grip is the Kalea Super Stroke Pistol GT 1.0. RRP for the Kalea Gold Spider Putter.

Women can ride in style with the blue and white TaylorMade Cart Lite bag that features a 14-way top. weighing just 2.2 kilos.